On Friday, The Weeknd will release his brand new album Beauty Behind the Madness. Ahead of the album release, the Toronto native debuts a visual for “Tell Your Friends,” produced by Kanye West.
In the creepy visual, The Weeknd is seen burying himself in a desert. An older woman — who has been spotted in previous videos by The Weeknd — also appears in the video. However, her time is cut short after a violent encounter with The Weeknd.
The Weeknd will also kick off his Madness Fall Tour on November 3 in Toronto.
Watch The Weeknd’s “Tell Your Friends” video below.