Teyana Taylor isn’t fading away anytime soon. The singer/model has announced her latest partnership with global brand Reebok. With her new deal, Taylor will serve as a brand ambassador for the company.
Taylor will spearhead the re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker that was specifically designed for women.
“Teyana Taylor is the perfect collaborator to join the Reebok family,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”
Taylor added, “Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in womens fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”
Taylor launched the campaign with a promotional video titled “Free Your Style.” Check it out below.