Singer/musician PJ Morton has released a visual for his latest single “Go Thru Your Phone.”
The video was filmed in New Orléans and was directed by Cinemadona, who worked as a cinematographer on Beyoncé’s hit single “Formation.”
The song speaks on trust in a relationship and discusses the choice one makes to avoid discovering a spouse’s unfaithful acts. Although the subject is serious, Morton chose to lighten the mood by creating a comedic tone throughout the video.
“When I was writing the song I knew that it was a serious issue, but at the same time, kind of comical to talk about in song form,” said Morton. “I wanted the video to reflect that. I wanted it to have a funny edge to it.”
“Go Thru Your Phone” is lifted from Morton’s latest album, Gumbo, which is available now.
“The reason that I called the album Gumbo is, number one, it’s first one I made at home in New Orléans, but also because there’s so many different subject matters,” Morton told Essence. “For me, that was me being ‘woke.’ I didn’t want to just do something that’s commercially acceptable. Of course I want it to sell but more importantly, I want people to know that there’s a difference between entertainment and art. Entertainment is what you want but, sometimes, art is what you need.”
Watch PJ Morton’s video for “Go Thru Your Phone” below.