K. Michelle knows how to expand her brand. The singer has announced her new partnership with Jack Daniel’s Tennessee Honey.
The partnership will commence in support of K. Michelle’s My Twisted Mind Tour and will continue throughout the year.
Over the years, the Memphis native has made it known that she loves Jack Daniel’s. “I’ve always been a huge Jack Daniel’s fan – especially Tennessee Honey, which reflects my Southern roots,” says K. Michelle. “I’m excited to work with a brand I’ve personally enjoyed for years.”
“Our partnership with K. Michelle is a natural fit, she’s a Tennessee native and has always been a huge fan and supporter of the brand,” says Casey Nelson, senior brand manager for Jack Daniel’s Flavor Portfolio. “Jack Daniel’s has history with some of the greatest names in music and she is joining a very distinguished group. We’re excited to welcome her to the family.”
While on tour, K. Michelle will host exclusive meet-and-greets with VIP guests at the Jack Honey Lounge. Each tour venue will also feature a specially crafted Jack Honey drink menu. Following the tour, the partnership will continue with a national sweepstakes in which a few lucky fans will get the chance to meet K. Michelle at exclusive Red Carpet experiences throughout the nation. Additional details on the sweepstakes will be announced later this year.
K. Michelle’s sophomore album Anybody Wanna Buy A Heart is out now!
