Just days after premiering her new single “LMK,” Kelela releases its accompanying visual. Directed by Andrew Thomas Huang, the colorful clip is described as “a surreal visual that sees Kelela moving through hazy, club-like environments with authority and a take-no-prisoners attitude.”
Huang shared the meaning behind the video in a statement. “We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be. The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video,” he said.
He continued, “The message of this video is empowerment: it’s for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It’s a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela – she’s making herself vulnerable and kicking down doors in the process.”
“LMK” is the first single off Kelela’s forthcoming debut album, Take Me Apart, which is set to release on October 6 on Warp Records.
Watch Kelela’s “LMK” video below.