With his new album “Promise To Love” in stores today, Kem premieres his video for the lead single “It’s You.”
The video features footage of different couples enjoying each other’s company as Kem sings to his love interest.
“It pays homage to the Motown sound,” says Kem on the sound of “It’s You.” “It’s kind of a throwback…it’s classic R&B…it’s classic Kem with a little grease in it.”
“It’s You” recently reached No. 1 on the urban adult contemporary chart with 2,109 spins.
Watch the video below.