Get in, fit in or get out.
Ciara continues to expand her mark in the world of fashion. The Grammy-winning singer has launched her new fashion brand LITA under The House of LR&C (Love, Respect and Care), the fashion house she co-founded with her husband Russell Wilson and retail exec Christine M. Day.
“I am so proud to share my Women’s Brand -LITA by Ciara, LITA stands for Love Is The Answer,” Ciara wrote on Instagram. “Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love.”
She added, “I poured a lot of love into every part of the process of creating this line! It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style. My goal is for LITA to be your best friend in fashion, your one-stop-shop from day to night. LITA has all your fashion needs covered.”
LITA by Ciara’s collection features clothing ($68-$898), shoes ($248-$748) and acessories ($98-$248). Three percent of each purchase will be donated to the Why Not You Foundation, a nonprofit Ciara and Russell founded in 2014. The proceeds will go towards “mentoring a child through their formative years to ensure they are supported to achieve their goals.”
The House of LR&C, which was created on the basis of democratizing fashion, also includes the Gen Z-friendly Human Nation and the men’s line Good Man Brand.