Anderson .Paak has partnered with Lexus and Amazon Music for a new campaign, “Destination .Paak – The Lexus GX Remix.”
The campaign, launched on World Music Day (June 21), aims to empower fans to get outside and celebrate what life has to offer.
As part of the initiative, .Paak has released a euphoric visual in which he takes the new 2024 Lexus GX out for a spin through California’s serene terrain.
The video, which can be viewed below, features a reimagined version of “Celebrate” from 2016’s Malibu playing throughout.
“After fifteen years in the music game, I’m trying to stay inspired and impress my kids,” says Anderson .Paak. “I find that getting out in nature can be both humbling and reinvigorating. That’s why this World Music Day, whether it’s a public park performance or organized outdoor concert, I’m inviting my fans to join me in getting outside to celebrate music.”
Cynthia Tenhouse, vice president of Lexus marketing, adds, “The Lexus GX is meant for all of life’s adventures, both on and off-road. It was a great fit for Anderson .Paak’s re-release of the ‘Celebrate’ music video as he showcases the GX’s rugged resilience and luxury craftsmanship throughout his own music journey. Like Anderson .Paak, we hope more people are inspired to find their own outdoor adventures.”
According to press materials, “Reimagined from the ground up, the 2024 GX was designed to inspire customers to pursue their urge to travel, take an unpaved path, and revel in the joy of driving.
The all-new GX builds upon a strong foundation of off-road capability, showcasing an unparalleled combination of elegant features, intuitive technology, and off-road prowess that Lexus customers have come to expect.”
Fans can explore more of .Paak, Lexus and Amazon Music’s Destination .Paak campaign at destinationpaak.com, now through Aug. 31.
The website includes the “Celebrate” music video, a .Paak-curated playlist, behind-the-scenes photos, and interviews with .Paak.
.Paak will kick off The Malibu Tour this fall to celebrate his second album. The Grammy winner, who will be joined by his band Free Nationals, will perform the 16-track album in its entirety.
The 14-date tour begins Sept. 18 at Hayden Homes Amphitheater in Bend, Oregon, and concludes Oct. 13 at Lakewood Amphitheatre in Atlanta, Georgia.
Watch Anderson .Paak’s “Destination .Paak – The Lexus GX Remix” below.
