Following her I Am JoJo Tour, JoJo releases an emotional video for her single “Save My Soul.” The Zelda Williams-directed video pays tribute to JoJo’s late father, Joel Levesque, who died late last year. Both the song and the video is JoJo’s most personal, focusing on addiction which JoJo and Zelda have witnessed first-hand.
“I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there,” said JoJo in a personal statement. “We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now.”
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“To say the ‘Save My Soul’ video means a lot to me would be an understatement of stupendous proportions…it’s not even our shared experiences with addiction and loved ones who suffered from them, though that is the very real inspiration behind this song and video,” says Zelda. “In the end, the thing I am most grateful for is the trust Jo had in me to help her tell a story I know has been percolating in her for a very, very long time. ‘Save My Soul’ is Jo’s very real, very honest ode to addiction, and in her expressing her truth, I wanted to give others the opportunity to do the same.”
“Save My Soul” was released as part of JoJo’s tringle, which also included “When Love Hurts” and “Say Love.” All three songs are expected to appear on JoJo’s long-awaited third studio album that will release this year via Atlantic Records.
Watch JoJo’s “Save My Soul” music video below.
