Ciara continues to expand her brand in the world of fashion. The Grammy award-winning singer has partnered with Keds Footwear for their new campaign
The famous shoe company is celebrating its 100th anniversary of “Keeping Ladies First Since 1916” with its Spring 2016 collection. As part of the campaign, Ciara will help design a signature shoe for Keds that will be available at retail via Topshop.
“Super Proud and Honored To Be In The New @Keds Campaign and Cant Wait For All The Cool Things We Have Coming Up! #keds100 #ladiesfirst,” Ciara wrote on Instagram.
On Tuesday, Ciara stopped by the New York Stock Exchange to help ring the closing bell with Keds.
In related news, playing with the idea of “firsts” Keds and Refinery 29 asked Ciara to revisit the firsts in their personal and professional life. Read excerpts from Ciara’s interview below.
On her first job:“At an early age, I did girls’ hair in my neighborhood. That was my hustle. I was able to make anywhere between $5 and $45 per girl.”
On her first significant success: “The first time I experienced something not going so smoothly was the first time a song didn’t perform at the high level that my previous songs had. It was a song that I didn’t want to release, which made it frustrating. The label and I had different visions. They really pushed for it because they felt it would work; I agreed in an effort to be open-minded, but deep inside I felt it was the wrong decision. I didn’t let the situation stop me, though. I kept working and pushing harder.”
On her first big failure:“The first time I experienced something not going so smoothly was the first time a song didn’t perform at the high level that my previous songs had. It was a song that I didn’t want to release, which made it frustrating. The label and I had different visions. They really pushed for it because they felt it would work; I agreed in an effort to be open-minded, but deep inside I felt it was the wrong decision. I didn’t let the situation stop me, though. I kept working and pushing harder.”
Congrats, Ciara! Get ya money!
