After interviewing football players on Super Bowl press day, Ciara stopped by the “Sway in the Morning” show to chop it up with Sway Calloway and Devi Dev. During her interview, Ciara shares some details on her new album, her growth as an artist and businesswoman.
On her new album
It’s just really about the vibe. I will just tell you that it’s a good vibe going. It’s really important for me to take my time with this record. It’s important to all of us of, the whole team. It’s really, really good energy.
Who is Ciara now?
My fans have kind of seen me to grow from being young, you know to now I’m still a young woman but theyre watching me grow in front of them. And I’ve been able to make mistakes in front of my fans and the world. It’s kind of fun to be able to learn as I grow and to know that my fans are growing with me…at this point in my career, it’s important for me to be the best businesswoman I can be. I really want to build my empire. I want a strong empire…I’ve learned so much that it’s actually exciting…
Ciara also revealed that she co-produced one of the tracks that may be on her album. Watch the full interview below.
Despite all the criticism Ciara received about her past two albums, she remains very optimistic. This is why I love Ciara. She always has a positive attitude and outlook on things. Although her last two albums didn’t do commercially well, she still has faith in her craft. Sometimes it’s all about the right timing.
I’m hoping that Ciara makes a strong comeback, now that she’s signed with Epic Records. Like she mentioned in the interview, it’s very important for her to take her time with this record. At this point, her upcoming album can make or break her career. So, it’s important that she doesn’t rush this record.
What can Ciara do differently to make a strong comeback?