Rihanna is a businesswoman, always finding an opportunity to expand her brand. Today, Style Media announced that the Barbadian singer’s new show Styled to Rock has joined the Style Network, making it Style’s first-ever competition series.
The hour-long 10-episode series gives 12 up-and-coming designers the opportunity of a lifetime: to create unique fashion pieces for A-list celebrities. The stakes will be high as these driven artists vie for the title of America’s next trendsetting designer.
“Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force,” said Salaam Coleman Smith, President, Style Media.
“On the heels of our successful network rebrand, Styled to Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers’ insatiable appetite for all things style.”
Styled to Rock, executive produced by Rihanna, is slated to premiere in the summer of 2013.