Beyoncé’s marketing campaign for her new album is unstoppable. The “Bow Down” singer will serve as the face of H&M’s summer 2013 campaign.
The fashion company has released the first print ad for their campaign, which shows Beyoncé lying beautifully in a chair on the beach.
Not only will Beyoncé appear in television commercials, print ads, and billboards to help push H&M’s summer collection, she also helped design some of the looks, WWD reports.
The H&M commercial, directed by Jonas Åkerlund, will feature Beyoncé’s new song, “Standing on the Sun.”
The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” which references the title of her upcoming world tour.
Speaking on Bey’s involvement with the designs, Anne-Sofie Johnsson, head of design at H&M, says, “They are full of her own personal style.” The collection will include a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt.
The collection will be available in stores and online starting in May.
(Source: WDD)
