Kelly Rowland and Janelle Monáe are among the roster of artists who have been tapped for Pepsi’s new visual album.
The album, “Pepsi Beats of the Beautiful Game,” is an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven power of music, film and sport.
“This visual album is a celebration of different artistic talents and intertwines two art forms that up until now existed mostly in service of one another. With Pepsi Beats of the Beautiful Game, we are finally elevating these artforms to an equal plane and showcasing them on a global level. The ‘beats’ are both musical and visual snapshots that speak to the spirit of football culture, where songs serve as inspiration for the films – and the films allow for greater interpretation of the songs,” said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.
The album’s lead single is “Heroes” by Janelle Monáe with filmtrack by The Young Astronauts. Kelly Rowland recorded a song called “The Game” with filmtrack by Spike Lee.
“I was immediately attracted to ‘The Game’ because I can identify with its theme of overcoming challenges and finding your voice. It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports and film together,” says Kelly Rowland. “As an artist – and a huge film and sports fan – it’s been an incredible experience.”
“Pepsi Beats of the Beautiful Game” will release internationally on June 9 and June 10 in the United States.
