Best-selling R&B group Boyz II Men celebrates Wendy’s #PretzelLoveSongs campaign by putting a humorous twist on love songs about the beloved pretzel bun.
On Thursday, Boyz II Men released their #PretzelLoveSongs video called “Yes, Yes, Yes!” that celebrates the joy of Wendy’s fans being reunited with the pretzel bun. Wendy’s recently announced that the pretzel bun will be back for the summer on their Pretzel Bacon Cheeseburger and Pretzel Pub Chicken. Boyz II Men’s video is the second visual in the Wendy’s #PretzelLoveSongs video series, which will be hitting the charts this summer with Billboard, Vevo and Spotify. It will even help launch Billboard’s newest chart Artist 100.
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“We all know about romance, heartache, love lost and found, but we have never had the chance to sing sweet harmonies about, of all things, a pretzel bun,” said Nathan Morris of Boyz II Men. “We sing about searching for your better half on our new album ‘Collide’ and with our #PretzelLoveSongs video we put a humorous twist on what some fans are saying is their better half–Wendy’s pretzel bun.”
The male group brings their distinguished history of romance to the integrated campaign by singing lyrics sourced from fans’ actual social media posts. The video combines modern pop with classic Boyz II Men a cappella. The video is now available on the Wendy’s Facebook page and will premiere on Wendy’s #PretzelLoveSongs YouTube playlist today.
Look out for Boyz II Men’s new album “Collide” in stores Sept. 30.
