British singer Emeli Sande teams with Jaguar to make London feel exhilarated to celebrate the launch of the auto company’s new XE sports saloon.
Sande is seeking inspiration from the public for inspiration as she begins to write a song about the feeling exhilarated to support the reveal of the Jaguar XE.
“I’m excited about working with Jaguar on the FEEL XE campaign and with an incredible British brand,” said Sande. “The new XE is innovative in its design and I can’t wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event!”
Sande will perform her FEEL XE track for the first time in a secret location on September 8. Following Sande’s performance at the audio-visual event, Jaguar will unveil its new mid-sized premium sports saloon to the world.
Fans can help inspire Sande by using #FEELXE on social media (Twitter, Instagram and Facebook) to share words, pictures and/or sounds that express what makes them feel exhilarated.
