Usher is taking his brand to another level. The R&B/pop veteran has teamed with Pepsi to create and produce a short film that will include footage from UrtheCast — the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS). As part of the #PepsiChallenge campaign, the film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.
“Throughout my career, I’ve had the opportunity to be a part of some truly amazing experiences,” said Usher. “I’ve always tried to push boundaries and to inspire others to go beyond what they perceive as their limits. I feel fortunate to have the opportunity to partner with Pepsi and UrtheCast to be a part of creating this intergalactic short film shot from space and am excited to jump in and take on this once-in-a-lifetime challenge and experience.”
“On one level, the ambition of this short film is mind-boggling because it’s an original screenplay that features real-life footage shot from outer-space,” said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group. “But, having visionary creators, cutting-edge technologists like UrtheCast and an iconic artist like Usher make it a realistic, exciting collaboration across tech, film, music and pop culture.”
Set to release this fall, the film will be shot from multiple locations and perspectives — both on Earth and in space. Pepsi will invite consumers to participate in this unique film phenomenon. Usher will invite fans to capture through a single photo an image that they feel inspires and amazes others to look at the world in a new way.
Beginning today through June 2, fans around the world can submit one photo each day to PepsiChallenge.com. Usher will select the most powerful image and invite the talent behind the lens to meet him on set at the upcoming film shoot, with the winning image also featured in the short film.
For contest official rules, including eligibility requirements, and to view a selection of the best images from around the world, visit www.PepsiChallenge.com.
https://youtu.be/YNgpaMM6Fz4
