Rising singer Ballad premieres the official video for his new single “Faded.”
The dark visual, directed by Alex Fort, shows Ballad’s inability to get over a past lover where he turns to drink in a bid to get faded. With his drunken imagination getting the better of him, Ballad conjures up the image of his former flame decked out in lingerie reliving some of their finest intimate moments.
“I did a lot to try and dull those feelings,” Ballad admits. “I wanted to find something to make them stop. Not being able to know how she was doing, or even hearing her voice really ate me up inside, and I knew it was because I wasn’t over the relationship.”
“Faded” will appear on Ballad’s forthcoming EP, Suite ’89.
Watch Ballad’s “Faded” music video below.