Aaliyah’s legacy continues to live on. The late singer’s family partnered with manufacturer Xyrena to produce a tribute fragrance called Aaliyah by Xyrena.
“I grew up with Aaliyah’s music,” said Killian Wells, CEO of Xyrena. “As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished by Aaliyah’s fans and also introduce her to a new generation.”
“It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life,” said Rashad Haughton, Aaliyah’s brother. He adds, “Working on releasing a special version for international markets by the end of the week. Stay tuned.”
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With the family’s input, Xyrena was able to craft a unisex fragrance inspired by actual fragrances Aaliyah wore. The fragrance leans masculine, as Aaliyah favored traditional men’s scents in line with her signature, sexy tomboy image. Aaliyah by Xyrena includes base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, violet and leather; with top notes of mint, lavender and mandarin.
Aaliyah by Xyrena is available for pre-order and shipments are scheduled to start in mid-October. Xyrena will donate five percent of the gross sales from the fragrance to The Aaliyah Memorial Fund.
