Who wants to smell like ‘100 percent Ginuwine?’ The R&B veteran has signed a deal with WHIFF, Inc. to create and launch his own line of signature colognes and perfumes.
According to an official press statement, the partnership is a lucrative opportunity for Ginuwine to create his own branded products that will appeal to his career-long audience.
“Our team was thrilled when Ginuwine selected us to develop his signature cologne,” says Jason Pang, COO at WHIFF, Inc. “We’re a total solution to get his brand to market so Ginuwine only needs to focus on product perfection and we take care of the details.”
Pang added, “It’s amazing to see his music creativity applied to another industry, and that’s a recipe for very unique and exciting products.”
Ginuwine is equally excited about the exclusive deal as Pang, calling WHIFF, Inc., “the perfect partner.”
“They have everything I need from e-Commerce expertise, an online marketing, and fragrance manufacturing,” Ginuwine explains on choosing WHIFF, Inc. for his signature line. “WHIFF’s hands-on approach and their team’s dedication to expanding my personal brand is ultimately what lead to my decision.”
Ginuwine embarked on his own fragrance line — G-Spot and 100% Ginuwine — in the early 2000s but the deal didn’t come to fruition.
Scent lovers can expect to be covered in Ginuwine’s signature aromas later this summer to early fall.
