Following fan demand, Chlöe has officially released her new track “Keep Watching” via Parkwood Entertainment/Columbia Records.
Written, composed and produced by Chlöe, “Keep Watching” struts with a confidence even naysayers would admire. Her quick-fire vocal delivery evokes an urgency best addressed on a dance floor.
Lyrically, the booty-shaking banger alternates between self-affirming boasts (“I got a purpose”) and respect-demanding declarations (“Check my credentials”). She sings in the chorus, “Keep talking / I know that you liking what you see, you’re still watching.”
Chlöe first previewed “Keep Watching” on Aug. 25 across her social media accounts, showing a clipped video of her creating the beat and laying down vocals. In an Instagram caption, she quoted a lyric from the song: “I built an appetite to stepping on necks a lil.”
On Sept. 10, Chlöe told her 7.6 million Instagram followers that she completed the track with their motivation. “I finished the song just for you guys ! after you gassed me up from the making of the beat video… here it is! from my computer, straight to your ears,” she wrote.
“Keep Watching” is the follow-up to “The Nightlife,” Chlöe’s collaboration with Honey Dijon that dropped Oct. 3. The pulsating banger, which is the title track and lead single to Dijon’s upcoming debut album, arrived with a music video directed by Andrew Makadsi.
Aside from collaborations with Ty Dolla $ign, Joey Bada$$ and Tinashe, “Keep Watching” is Chlöe’s first solo track since releasing her sophomore album, Trouble In Paradise, in 2024.
In other music news, Chlöe will appear on her sister Halle‘s debut solo album, Love? Or Something Like It, which drops Friday (Oct. 24). The duo previously collaborated on “Want Me” from Trouble In Paradise.
Stream Chlöe’s new song “Keep Watching” below.
