Let’s be honest, most album eras don’t run more than a year these days. Artists — mainly their labels — typically release three singles and a visual visuals. Johnny Gill is raising the bar, though.
The R&B vet has announced “What Is This” as his fifth single from his 2014 album, Game Changer. The record impacts urban adult contemporary radio today (Nov. 21).
The organ and drummed based track, reminiscent of Al Green’s earlier work, has Gill taking his time in the bedroom with his special lady. “Baby, let’s take our time / Girl, no need to rush, I wanna see everything / Know what I’m getting,” he coos.
Nearly three years since his Game Changer release, the “My, My, My” singer has seen urban AC radio success for four singles including its lead “Behind Closed Doors,” and his Jaheim-assisted single, “5000 Miles.”
Listen to “What Is This” right now.
