Kelly Rowland continues to ink new partnerships. The R&B diva was recently signed as a worldwide ambassador for TW Steel, a luxury watch company. Part of her new deal will include TW Steel Kelly Rowland Special Edition watches which will be released in 2012.
Last night (Dec. 8), Kelly & TW Steel celebrated their new partnership at The Box in London.
“I was captivated by TW Steel when I was first introduced to their watches,” said Kelly. “I love the statement wearing a big watch makes and they just get what it is to be fun and stylish at the same time. I love fashion – it plays such an important role in the music industry. For me to now channel the passion into designing my own range of watches with TW Steel is pretty amazing.”
Here’s footage from the party last night. Watch as Kelly talks about style and fashion.