If Rihanna learned anything from hip-hop mogul Jay-Z, it’s how to expand her brand. The “We Found Love” singer will premiere her reality show Styled To Rock this fall.
Executive produced by Rihanna, the competitive fashion show has been picked up by Style Network. The 12-episode show will showcase the talents of up-and-coming designers, who create fierce garments for celebrity clients.
Rihanna enlisted multi-platinum hit producer and fashion maven Pharrell as one of the judges.
“Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends,” said Salaam Coleman Smith, president of Style Media.
Check out a few promo shots and the first clip of the new series and be on the lookout this fall for “Styled To Rock” only on the Style Network.
