Justin Timberlake joins forces with Sauza Tequila to launch Sauza® 901®, a super-smooth, triple-distilled 100 percent agave tequila. The partnership blends Timberlake’s creativity and personality with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand.
“Justin Timberlake is a creative powerhouse, and we couldn’t be more excited to join forces for this long-term partnership on Sauza 901,” said Bill Newlands, President North America, Beam Inc.
“We look forward to driving Sauza 901 in the marketplace with the backing of Beam’s powerful marketing, sales, and distribution organization. This is amazing liquid, and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila.”
The name of the new line, Suaza 901, was inspired by the area code of Timberlake’s hometown of Memphis, Tennessee.
Timberlake revealed how his inspiration to launch a tequila came about in a statement.
“My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle,” said Justin Timberlake. “That trip inspired me to create 901, and I’m thrilled to partner with Sauza so we can continue to bring the world 901.”
Sauza 901 will be available in select markets in early 2014 for a suggested retail price of $29.99.
Timberlake is nominated for seven Grammy awards this year, including Best Pop Vocal Album (“The 20/20 Experience – The Complete Experience”), Best Pop Solo Performance (“Mirrors”), Best Pop/Duo Performance (“Suit & Tie” featuring Jay-Z), Best Music Video (“Suit & Tie” featuring Jay-Z), Best R&B Song (“Pusher Love Girl”), Best Rap/Sung Collaboration (“Holy Grail” with Jay-Z) and Best Rap Song (“Holy Grail” with Jay-Z).
