Former Destiny’s Child band member Michelle Williams plays a central role in Playtex’s ‘Play On’ Playbook campaign.
Playtex Gentle Glide announced today the launch of their social media campaign celebrating confident women who shrug off life’s curveballs and preserve with effortless grace.
To embody the essence of the meaningful, empowering campaign, the feminine care brand has recruited Williams as the campaign’s official spokesperson.
“I know from experience that the best way to make it through life’s hiccups is to keep your head up, shrug it off and move on,” says the singer who has had her fair share of media frenzies. “I’m excited to team up with Playtex Gentle Glide to share my strategies for overcoming life’s little stumbling blocks.”
Williams will lead the campaign by revealing her personal ‘Play On’ moments on the Playtex Facebook page. The 33-year-old will empower women to let nothing hold them back and encourage them to share how they navigate day-to-day challenges—bad dates, wardrobe malfunctions, and beyond.
