Superstar Pharrell Williams continues to prove that he is the fashion man of the year with his recent new deal with German sneaker brand Adidas.
Williams continues to make his mark in fashion with his partnership with Adidas as he designs a summer shoe line for the over 60-year-old brand. We can expect to witness something unique and eye-catching based on Williams’ previous daring fashion statements.
“It’s an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” says the fashion forward Williams.
The Virginia native has always had a desire to be different among his peers. In an effort to be sustainable, the 40-year-old and his Bionic Yarn environmental project will convert ocean debris into reusable fabric and utilize the fabric for shoelaces in his shoe line.
“Williams is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests,” says Dirk Schoenberger, global creative director of Adidas.
Williams can always be counted on for dibbling his hands in a new venture. Check out the 35-sec clip released by Adidas showcasing the artist walking the street in his custom Adidas shoes. The infamous round top hat even makes a cameo in the clip.