The vivacious and spirited Janelle Monáe covers a Brazilian-inflected cover of David Bowie’s “Heroes” for Pepsi’s global 2014 futbol campaign, “Now Is What You Make It.”
Monáe continues to travel the Brazilian trail after her Brazilian-themed performance on “American Idol” last Thursday (Mar. 27). As the featured artist for Pepsi’s 2014 “Now Is What You Make It” futbol campaign, the singer will appear in a 90-second television spot singing a Brazilian twist to David Bowie’s “Heroes.”
“We all loved the original [song] so much, however, we wanted to put some Atlanta in it, some down South in it, and a little bit of Rio in it and make it our own,” said the enthusiastic musician.
The international commercial will debut in 100 countries and will also include appearances from Pepsi’s all-star soccer lineup. An extended version of the commercial features more content and a full-length version of Monáe’s “Heroes” video.
Today, Monáe’s “Heroes” cover is available on iTunes worldwide.
(Source: Billboard)
