Trey Songz is tapping into the liquor industry. The R&B crooner has partnered with founder and CEO of SX Liquors David Knight to launch the brand nationwide.
Kicking off the launch, Songz will bring an assortment of SX (Sensual & Exotic) products to consumers on his joint Between The Sheets Tour with Chris Brown and Nicki Minaj’s European tour. He also plans to bring SX on his headling tour, which is scheduled to kick off this summer to promote his forthcoming album Tremaine that’s due at the end of the year.
“This is a seamless partnership focused on three key things; organic brand partnerships with overlapping demographic targets, strong and proven executive leadership and a product that tastes and looks amazing,” said Songz.
“The combination of a great product and the right celebrity is a proven winner in the spirits category. The powerful duo of SX Liquors and Trey Songz with our unique focus on the sophisticated female consumer will be a big hit in 2015 and beyond,” said Knight.
SX Liquors offers a unique range of hand crafted small batch Tequilas, Rums and Vodkas. Gluten free, barrel aged and hand filled in hand blown and painted bottles, the SX line of products captures the essence of Jalisco, Mexico where it is produced.
