Beyoncé broke the internet last Thursday when she announced the arrival of her activewear line Ivy Park. She simultaneously debuted her May covers for her global deal with ELLE, which includes 45 covers and a 10-page spread.
In the cover story, ‘Yoncé sits down with Tamar Gottesman to dish on how Destiny’s Child’s debut album helped her discover her power, how she teamed with Topshop to partner with her on Ivy Park, her message in “Formation” and much more.
ELLE has graciously shared a few excerpts from their cover story, which will be available digitally on April 5, on newsstands in select cities starting April 6, and nationwide on April 19.
On creating Ivy Park…
“It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
On perfectionism…
“It’s really about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”
On being a businesswoman…
“It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”
