Grammy nominated artist Andra Day has taken her inspirational single “I Rise” a step further with her three-part I Rise mini film, which coincides with her Rise Up ESSENCE® Festival program. Day’s recent collaboration with McDonald’s, Coca-Cola and Essence Festival allowed music fans to Shazam their cup from McDonald’s for an exclusive preview of the mini film.
Filmmaker Yoruba Richen wanted the mini films to highlight African-American women sharing the incredible strides they are making within their community. Those women featured in the film are Day, Brandice Daniel, LaToya Cantrell, Kyemah McEntyre, Nzingha Prescod, Bene Vera, Kimberly Goldson, Kathryn Finney, and Michaela Angela Davis. The I Rise film creates a digital experience with a powerful message of resilience, confidence, perseverance, and leadership.
Andra Day will be performing on the main stage at the 2016 ESSENCE® Festival in New Orleans, June 30-July 3. “I Rise” is featured on her debut album Cheers to the Fall, which is available for purchase on iTunes.
Watch Andra Day’s I Rise mini film below.