Another day, another slay! Solange partners with Calvin Klein to promote their newly launched underwear and denim line, Our Family. #MYCALVINS.
To make the first chapter of its #MYCALVINS campaigns and partnership with Solange a success, the global brand allowed the always stylish musician to handpick fellow musicians to help market the fashionable underwear and jeans.
Artists Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness joined Solange for the monumental photo-shoot captured by photographer, Willy Vanderperre.
According to a press release, “The group is shot together as a ‘chosen’ musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.”
Solange shared her humble appreciation to Calvin Klein’s Chief Creative Officer Raf Simons on Instagram for “celebrating my musical family, and for capturing us so authentically us.”
Our Family. #MYCALVINS will run from now until spring 2018.
See campaign photos below.