The new anthem aims to dispel the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose.
“Growing up I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” Rowland said in a press statement. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”
Rowland also shared the accompanying visual for “Crown.” The video incorporate stories of girls who have been judged for their hair. Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity.
You can catch Rowland portraying Gladys Knight in BET’s new show, American Soul, which premiered on Tuesday.
In other news, Rowland has been hard at work on her fifth studio album. “I promised myself for this record I’m not writing anything that could go to any other young lady who sings R&B — with all due respect,” she said on Instagram Live in December. “I just wanted it to be very personal. And I want it to be more organic and honest. It’s some stuff I decided to talk about on records that I even shocked myself that was like word vomit that I’m saying. I allowed myself to be vulnerable. I allowed myself to be a real human. It feels fantastic and I’m very proud.”
Watch Kelly Rowland’s “Crown” music video below.