Kenny Lattimore has pushed the gas on promoting his latest single, “Lose You,” with its supporting music video.
Collaborating with directors Eboni J & Les Krone, the R&B veteran’s ultra-suave and sophisticated look is a page straight from a GQ Magazine photoshoot, as his vocals are the true centerfold.
Lattimore has a sexy co-star that shows up mid-video, where her silhouette body flows effortlessly to the lyrics. He gets his two-step on as well.
Discussing the choice of “Lose You” as his next focus track, Lattimore told Rated R&B he wasn’t convinced it was radio-friendly. “At first, I was like, ‘I don’t think that’s a radio song. It was like an experimental song.’”
However, after his SRG partner Claude Villani sold him on its appeal to this generation of listeners, Lattimore went for it.
Lattimore discussed more of the song and his newest album, Here To Stay, in an interview with Rated R&B. He also chatted about the potential Frank Sinatra and Nat King Cole-inspired project.
Watch Kenny Lattimore’s music video for “Lose You” below.
