Emerging R&B singer JayDon has unveiled the video for “Lullaby,” which features Paradise.
Directed by Maseo Refuerzo, the sleek video features the 17-year-old showing off his freestyle dance skills against an azure blue backdrop. Meanwhile, Paradise, accompanied by his leading lady, performs his verse against a black background.
“Lullaby,” written by Felisha King (formerly of R&B group Cherish) and produced by HARV (John Legend, Normani), is the second single from JayDon’s upcoming debut EP, which will release via Zoo/mega/gamma later this year.
The project will also include JayDon’s latest single “I’ll Be Good,” produced by SWEATA.
“JayDon is a generational rarity and an entertainment phenomenon with musical brilliance evident from his earliest days,” said L.A. Reid, who co-owns the mega label with Usher. “We are thrilled to support his promising career as he begins this new chapter with us at mega.”
“‘I’ll Be Good’ is a love song about the ups and downs of a relationship,” JayDon told Rated R&B. “Basically, a guy who made a few mistakes with his girl, and now he’s trying to win her back! Really fun song to make, really fun to record, and I hope everyone enjoys the journey of the song.”
As for Paradise, the genre-bending artist has been on a roll this year. After releasing his steamy debut single, “Foggin’ Up The Windows,” the mega/gamma signee followed up with the pop-driven “Highway” and “Lovin’ U.”
Watch JayDon’s “Paradise” video below.
