Somebody better ‘Ring the Alarm’ because Beyoncé is smoking the competition in the 2013 H&M summer collection. Shot in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin, the curvaceous singer shows off her post-baby body in the new line of colorful bikinis and beachwear.
In a series of photos, Beyoncé takes your breath away near the beach and pool with a number of different two pieces and does it so effortlessly.
As the face of H&M’s summer campaign, Mrs. Carter continues her women empowerment movement and ties it in with the retailers’ new collection. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” she says.
Don’t worry ‘BeyHive,’ you can get your hands on the new summer line this May and all clothing will be available in H&M stores worldwide and online. Last night, the “Freakum Dress” singer kicked off her 42-city Mrs. Carter World Tour in Belgrade, Serbia.
