Creative mastermind Pharrell Williams now adds author to his list of professions and pens the first-ever social book for BIC’s Tipp-Ex.
Williams announced yesterday via Twitter the release of his new social book. BIC’s brand Tipp-Ex, European leader in correction products, recruited Williams to create his “Inspiration” book zooming in on the star’s personal life and inspirations.
Watch: Video- Pharrell Williams “Marilyn Monroe”
The interactive book allows fans to contribute to the script by suggesting words from the purposely incomplete manuscript. Select words are purposely hidden by Tipp-Ex’s Mini Pocket Mouse so that viewers can fill in the missing blanks and rewrite the book in real time.
Once the social book is complete, it will be published and launched in stores. The book will be available in five language formats–English, Spanish, French, German and Italian. All revenue from the social book will be used in learning programs for less than fortunate kids to help rewrite many of their lives through Williams’ nonprofit From One Hand to Another.
(Source: Rap-Up)
