The Weeknd clearly loves fashion. After securing a deal with PUMA this year, the singer has also announced his partnership with H&M. He will be the face of the global company’s upcoming menswear collection Spring Icons Selected by The Weeknd, scheduled to arrive in stores worldwide on March 2.
“All details on the collection will stay undisclosed for a bit longer, and the only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked,” the company said in a statement.
The Weeknd expressed his excitement about his new partnership in an Instagram post.”Excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS,” he wrote.
On November 25, the 26-year-old will release his third album Starboy via XO/Republic Records. He will kick off his supporting tour, Starboy: Legends of the Fall 2017 World Tour, in February 2017.
