Fifth Harmony may be taking a break but that isn’t stopping Normani’s grind. The 21-year-old artist has signed a deal with Keep Cool/RCA Records, a new joint venture led by Tunji Balogun.
“I’m so incredibly grateful to be able to be in a place where I can explore myself as an artist and what I’m capable of,” Normani said in a press release. “Never in a million years did I think I would be in this position in 2018. Everyone has been so supportive and patient; thank you so much to my fans for giving me the opportunity.”
She added, “I’m so thankful to my girls that we created this space among ourselves to explore and branch out creatively. Fifth Harmony has always been and will always be home. I’d like to say thank you to Tunji and Peter for believing in the vision that I have for myself as an artist. I’m appreciative for their commitment and perseverance.”
The Atlanta native is currently working on her debut album. Balogun, who was also promoted to executive vice president of A&R at RCA, will be hands-on with A&R for the album. “Normani is a dynamic, multi-talented young woman with vibrant energy and a powerful spirit,” says Balogun.
Peter Edge, chairman and CEO at RCA Records, shared his excitement about Normani joining the label. “We are thrilled to welcome Normani as the first artist under the Keep Cool/RCA Records imprint. Normani’s talent and charisma really sets her apart as a leading lady in the industry and I know she will bring that same energy and more to her solo career.”
Normani’s “Love Lies” duet with Khalid, from the Love Simon soundtrack, is having much success. It was certified gold by the Recording Industry Association of America (RIAA) on April 4. The beautiful track has over 136 million streams on Spotify and its official video has nearly 30 million views on YouTube.
Last month, Fifth Harmony announced their hiatus to allow each of the members (Normani, Lauren, Ally and Dinah) to pursue their solo careers.