When it comes to R&B artists pushing the envelope, Ro James is at the top of the list. From his three-part EP Coke, Jack & Cadillacs to his debut album Eldorado, James shows his commitment to the traditional R&B sound while adding his own unique touch. His debut single “Permission” was one of the biggest R&B songs in 2016, reaching number one on Billboard’s Adult R&B Songs chart. Meanwhile, Eldorado has racked up over 263 million streams on Spotify alone.
James’ popularity has afforded him major opportunities that aren’t always obtained by new artists. From joining legendary acts like Maxwell and Mary J. Blige on tour to headlining his own XIX Tour, James has been consistently booked and busy since his Eldorado era
“I grew up listening to the legends — respecting their work, emulating their voices and just learning their writing techniques,” James tells Rated R&B. “You don’t realize while you’re in it but then you sit back you’re like, ‘I just did a show with Mary J. Blige. I just did a show with Maxwell.’ It’s an honor and it also lets me know I’m on the right path.”
With a successful album under his belt, James is gearing up for his sophomore album that is expected to drop this summer. Before he drops the project, he plans to release the second installment of his two-part EP, Smoke & Mirrors.
Rated R&B caught up with James at his tour stop in Washington, D.C. In our interview, James dishes on his Smoke & Mirrors EP, his sophomore album, collaborating with Salaam Remi and his love for cars.
Check out the interview below.
Tell us about your Notorious B.I.G.-assisted song “Lost My Mind” from your Smoke EP.
That song was produced by Salaam Remi. I’ve known Salaam for a while and this is our first time actually getting into work. That song came right out of us getting in the studio — it was the first day, within the first hour. He was asking me what I was going through in my life. I had just got come off a breakup. It was either I really go hard with my music or try to appease my girl who was complaining that I didn’t have the time or wasn’t giving her enough attention — women need that too and my career needs that too. So it’s like in a sense, you have to decide and it kind of makes you a little crazy because you don’t want to lose either if it’s real.
If it’s your dream that you’ve worked hard to get to a certain place, nobody should be able to stop that. Anybody that’s joining energies with you should be able to say, “Let’s get this together.” So, “Lost My Mind” is about the idea of losing your mind and choosing which way to go. The Biggie sample, man it’s kinda crazy. I’m signed to ByStorm/RCA Records. Mark Pitts is my OG. It’s an honor to be under them too because I’m from New York. So, growing up, 90s hip-hop was NEW YORK and Mark Pitts was a part of that. When I was with Salaam, I was literally just mumbling and rapping the feeling because I knew the feeling I wanted to have in the hook and he was like, “Yo I have an idea” and he put the Biggie verse on there.
What can you tell us about your Mirrors EP and how does that compare to Smoke?
I had just come up out of a relationship, came off tour, did my own tour…and really tried to find the time to have a peaceful moment so I could gather all of the things I’ve been through and being able to talk about it. It’s hard. I was just in a place where it was kind of hazy. I was just creating music with people — Ryan Toby, Verse Simmonds — just a lot of different people. When you see fire, you see smoke and when you see smoke you know there’s a fire. It’s like I got all this music that I’ve been holding and just growing with. I wanted to put something out eventually. I’m not the type of person who just puts music out. I want people to appreciate it and I feel like we’re in a time where we’re just oversaturating music. With Smoke, I’m in a haze but at the same time, I’m out that shit. I’ve been creating some fire shit. I decided to call it Smoke & Mirrors because in life everything is fucking smoke and mirrors. The Mirrors part is about reflection for me. In a time of, through the smoke, through the fire, through the breakups, through being on the road — all of that shit — it’s something that you’re moving so fast and you don’t have time to really breathe and appreciate it, take a moment to see how far you’ve come.
You seem to incorporate cars into your music, somehow. You have an EP called Cadillac, your debut album is titled Eldorado and your Smoke EP has a truck in the artwork. Is this all on purpose or by coincidence?
Man, first of all, I love cars [laughs]. Me and my dad have that thing in common. I kind of tie that into all of my work. Everything I do is inspired by family and certain things — and myself. My father loves cars and my mother is really into fashion, so I got both.
How did you approach your second album? What was the process like compared to your first album?
I won’t say harder but it was different because Coke, Jack and Cadillacs was all me. I had nobody in my ear, concept-wise, saying “you should do this” or “you should put this here.” Eldorado was my first time going to the label saying “I don’t want to do this, this is who I am” and accepting their advice too, so we can create something timeless. My next album is the same process — growing with people who now are a part of your trajectory, your growth and who you are…I had a concept from the jump but the thing is finding the sound that matches the concept. It was definitely harder but I enjoyed the process and everybody …
Do you have a title set for your sophomore project?
I’ve been going back and forth between two titles but I’m pretty sure it’s going to be Ro Mantic MP3.
Are there any features on the album?
I got some people I’m working with but I wanted it to come out with no features because I really wanted people to vibe to me, my sound and my feeling. I’m a rebel.
Follow Ro James on Instagram at @RoJamesXIX. Stream his Smoke EP below.
