Still reeling from the critic acclaim of her debut album, Lost & Found, Jorja Smith has released the video for the standout track, “On Your Own.”
The Rashid Babiker-directed video, which is a blend of hand-drawn art and classic film, alludes to Smith gifting a custom photo album to one of her adoring fans. The creative frame turns out to be an animated escapade of Smith’s experiences in love and other personal ventures.
Speaking on the video treatment, Babiker said in a press release, “I was imagining books, the hardback clothbound ones, being retrofitted into interactive photo books, or video books sometime in the future when print is in the terminal stages of obsolescence.”
Starting on October 4, Smith will head a small tour overseas in support of Lost & Found. She will bring her tour efforts back to the states and will travel across the U.S. to several major cities including Seattle, Atlanta, New York and more.
Smith is booked to perform at Tyler the Creator’s Camp Flog Gnaw Carnival on November 10 in Los Angeles.
View the video for “On My Own” in its entirety below.
Words by Edward Dave