Even though “Shame” is considered to be a “modern love song,” Maxwell enlisted directors Gerard Bush + Christopher Renz (Bush + Renz) to add universal depth to the picturesque frame.
Expounding on the artistic direction of the video, which is a silent ode to his Embrya era, Maxwell explained to Variety, “We wanted to celebrate beauty. Specifically the beauty of Black women. Black women – Black people – don’t see themselves heralded as a standard of beauty nearly enough in the media, especially in entertainment, high fashion and art.”
Maxwell continued, “People of color have carried shame about our features, our hair, our bodies, our skin tone. As I said previously, this song is about removing the cloak of shame and opening up to love… including self-love and love of your culture. This video is a love letter to my women of color. Feel no shame in your skin – you are beyond beautiful.”
“Shame,” the lead single off Maxwell’s blacksummers’NIGHT album, is doing exceptional on radio and Billboard. The song stands at No. 15 on urban adult contemporary radio. It also debuted at No. 15 on Billboard’s Adult R&B Songs chart.
Right now, Maxwell is still touring the U.S. for his 50 Intimate Nights Live with Marsha Ambrosius.