The love for our loved ones can often run costly and for Gene Noble, he is fed up with it all. The Grammy-nominated singer-songwriter returns with his own rendition of rapper Emilio Rojas’ single “The Cost.”
On the Illmind-produced track, which he initially sang the hook for, Noble shares the tedious cycle of giving with no reciprocity. Yearning for understanding and filled with agony and discontent, Noble sings, “I’m who they call when anything goes down / I grab my cape and hold them all down / But they go ghost when my turn is around / Who gon be fair to me? No, it ain’t fair.”
Noble explained that the “high cost of fame and dreams” is the inspiration behind the R&B track. “At times that cost is too high or too unknown and we’re left to figure it out. This song is a reflection of the toll that cost can take on a person. All of our desires are reachable as long as we are willing to pay ‘The Cost.’”
Preparing for the release of his new EP Elevation, due February 1, 2019, Noble sets the mood for re-evaluating the people in our lives. He released “Expectations” as the lead single from the project in September. Noble is currently on tour with pop icon Sting and reggae royalty Shaggy.
Check out the track down below and tell us what you think.
Words by Megan Ambers
