Ciara’s empire continues to expand. The multifaceted entertainer has announced her new skincare line, OAM (On A Mission). It launches globally Sept. 15.
So far, the brand has teased its Radiance System, which includes five products: hydrating cleanser ($28), brightening pads ($28), brightening serum ($62), eye revitalizer ($35) and a radiance moisturizer ($43) — all infused with vitamin C.
According to OAM, all its products are dermatologist tested and clinically proven for all skin tones.
“I made this for women of all skin tones and skin types on a mission to be their best, to level up, to have the confidence to go after the things they deserve, to be the women they were destined to be,” says Ciara.
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As noted above, OAM will be available starting Sept. 15 at oamskin.com. Ciara’s latest endeavor arrives just a year after launching her fashion brand LITA under The House of LR&C (Love, Respect and Care), the fashion house she co-founded with her husband Russell Wilson and retail exec Christine M. Day.
While Ciara continues to tap into new business ventures, she is also keeping fans engaged with new music. In July, she returned with her upbeat single “Jump,” which debuted at No. 4 on Billboard’s R&B Digital Song Sales chart.
“Jump” marks her first single under her new deal with Uptown Records and Republic Records, in partnership with her imprint Beauty Marks Entertainment. It’s also the lead single for her highly anticipated eighth studio album.
“I am thrilled to partner with Uptown/Republic Records through my own label imprint Beauty Marks Entertainment,” Ciara said.
“Wendy [Goldstein] and I have been in discussion to work together for some time and the enthusiasm that her and the entire team have expressed over this new project marks an exciting new chapter in my career. I am grateful to be able to continue my mission of making the world dance with a team I admire, who are at the forefront of empowering artists.”
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