John Legend and his wife, Chrissy Teigen, have teamed up to launch Kismet, a pet lifestyle brand offering premium dog food, merchandise, and content for dog-loving families. It’s the power couple’s first joint business venture.
“Dogs have always been a big part of our lives. We were pet parents before welcoming our children into the world, and we know what that special bond with a dog feels like. In a word, it’s Kismet,” says Teigen and Legend, who own four furry friends (Penny, Pearl, Pebbles, and Petey).
They add, “Dogs are silly, playful, and messy — and we wanted a brand that represents all of that. Beyond offering exceptionally high-quality food to nourish your dog, Kismet is here to provide thoughtfully designed lifestyle goods and engaging content for pets and their people.”
Teigen and Legend enlisted Dr. Kwane Stewart as Kismet’s chief veterinary officer. Stewart was dubbed the 2023 CNN Hero of the Year and founder of Project Street Vet.
Mathé Young Mosny, Kismet’s chief executive officer, notes, “It has been a joy to work alongside Chrissy and John to establish Kismet. Their passion for dogs and dedication to the quality of our product portfolio is extraordinary. Plus, they’re authentic community builders. As a brand, we want to bring people together with a shared love of dogs who are ready for something fresh in this category. We’re excited for people to join us.”
The initial launch of Kismet includes two dry-food products and two flavors of treats for pets of all ages. According to press materials, the dry food and treats are made with real animal proteins, nutrient-rich superfoods, vitamins and minerals, and pre and probiotics for digestion. The company partnered with board-certified veterinary nutritionists and expert formulators to develop high-quality recipes.
Kismet’s dry food offerings include Chicken & Barley Recipe With Nutritious Freeze-Dried Nugs and Salmon & Brown Rice Recipe With Nutritious Freeze-Dried Nugs. Both flavors are available in 9-pound bags for $44.99 and 19-pound bags for $79.99.
Additionally, the treats include Slow Cooked Beef Sticks and Slow Cooked Salmon Sticks. Both products are alternatively available as squares. All treats cost $17.99 for a 14 oz bag.
The brand’s merch includes a T-shirt, crewneck sweatshirt, hoodie, sweatpants, and a bandana — that humans and/or their pups can wear.
All Kismet items are available for purchase now. Every order supports Kismet Cares, the brand’s philanthropic initiative, and its beneficiaries Project Street Vet and Paws for Life.
According to Kismet’s official website, Project Street Vet “is a 501 (c)(3) non-profit public charity that provides free veterinary care, treatment, and support to the pets of individuals experiencing homelessness and/or housing vulnerability.”
Paws for Life “is a 501 (c)(3) non-profit public organization dedicated to rescuing and rehabilitating dogs from high-kill shelters.”
In other news, Legend will head to Washington, D.C., in June to perform three shows at Wolf Trap. The shows are scheduled for June 4, June 5, and June 6. Additional tour dates are available on Legend’s official website.
See John Legend and Chrissy Teigen’s announcement video for Kismet below.
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