Ever got lost in the music? Pandora is here to take it to the next level. The company has introduced its Endless Playlist, where artists can share their favorite songs along with a personal voice message, then pass it along to fellow artists to make their selections.
Pandora has teamed up with R&B acts Alicia Keys and Maxwell to help get the ball rolling. Keys selected Maxwell’s “This Woman’s Work” from his Now album, while the crooner picked Snoh Aaelgra’s “You” from her 2019 LP Ugh, Those Feels Again.
“I love this endless game of musical tag,” said Keys. “Music is the most incredible way to connect! Can’t wait for ya’ll to vibe with us.”
Pandora’s VP of Editorial Content Bill Crandall added, “The Endless Playlist is the first of its kind—a living, growing and inspirational playlist filled with great music and heartfelt commentary. Now more than ever, we want to create a platform that connects artists and music fans in a unique and personal way. This is just the beginning, the possibilities of where this journey can lead are truly endless.”
Pandora Premium listeners can stream the Endless Playlist here. Pandora users who are subscribed to its ad-supported or Pandora Plus tier will have the opportunity to unlock the playlist after viewing a short video ad via its Premium Access feature.
Introducing the Endless Playlist, where the biggest names in music nominate each other to share their favorite songs. Listen to tracks loved by @billieeilish, @aliciakeys, @_MAXWELL_ and more remarkable artists and find out who they pass the mic to next. https://t.co/HpBZCEe2ya pic.twitter.com/cmSzgAiphq
— Pandora (@pandoramusic) October 13, 2020