H.E.R. stays in her partnership bag. The Grammy and Oscar-winning singer will star in Amazon’s Prime Day Show alongside pop princess Billie Eilish and rap heavyweight Kid Cudi. Presented by Amazon Music, the three-part “immersive musical event” will premiere worldwide starting on June 17 via Prime Video. It will be available to all customers for 30 days, including non-Prime members.
According to a press release, viewers will be “treated to three unique experiences that fuse performance and storytelling, transporting fans to worlds inspired by Paris, The Dunbar Hotel, and outer space.”
H.E.R. will pay tribute to the historical Dunbar Hotel, which was known as the hub of Black culture in Los Angeles in the ’30s and ’40s. Prominent music figures such as Billie Holiday, Duke Ellington, Lena Horne, and Louis Armstrong all performed at the landmark hotel.
In her 25-minute set, which will feature new music from her upcoming debut album Back of My Mind, H.E.R. will imagine what the Dunbar Hotel would be like if it still existed today.
“Working with Billie Eilish, H.E.R., and Kid Cudi to bring their music to life through these imaginative experiences has been incredible,” said Ryan Redington, VP of Music Industry at Amazon Music. “Watching these globally renowned artists create three shows from the depths of their imagination has been unlike anything we’ve ever done before. We’re thrilled to bring fans along with us to celebrate these three remarkable artists and Prime Day.”
Jennifer Salke, head of Amazon Studios, added, “These iconic artists have not only broken new ground in music but are inspired storytellers, culture creators, and visionaries. We’re thrilled to partner with Billie, H.E.R., and Cudi to bring these authentic and deeply personal specials to fans around the world as we celebrate Prime Day.”
H.E.R. has been pretty busy this year, as she has been gearing up for her highly anticipated debut LP that will release later this year on MBK Entertainment/RCA Records.
In April, she released her Chris Brown-assisted single “Come Through,” which will appear on her impending album. The following month, her Herb Alpert-sampled single “Damage” was certified platinum by the Recording Industry Association of America.
— H.E.R. (@HERMusicx) June 4, 2021