Ciara is going to help children get ‘funky fresh’ this fall. The Grammy Award-winning artist has partnered with Finish Line to serve as the company’s creative director for its Nike/Jordan fall kids’ collection.
According to Finish Line, Ciara’s role will include providing a close-up look at the latest and greatest product their brand has to offer. She also will be sharing experiences and delivering a variety of content to help carry the vision of Finish Line Kids’ brand forward.
Ciara accompanied the news with some promotional shots featuring her son Future and daughter Sienna. “It’s a dream come true to be able to express my creativity in fashion through legendary brands,” Ciara told People.
She added, “I remember as a kid waiting in line at Finish Line to get the newest sneakers, so to have the opportunity to see my creative vision on those same shelves is a reminder no dream is too big. I can’t wait to infuse mine and my family’s style and energy into this process.”
I am so proud to share that I am the Creative Director of the Nike and Jordan Kids fall apparel collections exclusively at @FinishLine! Mommy’s and Daddy’s line up! Get your babies fresh! 💃🏽 pic.twitter.com/F4Nc7QFbJP
— Ciara (@ciara) August 6, 2019
Ciara has been on a roll expanding her brand beyond her music. This year, she completed Harvard University’s Business of Entertainment, Media and Sports program. In May, she and her husband Russell Wilson launched their new company Why Not You Productions. The company will produce both scripted and unscripted content for film, television and digital media.
In music news, her single “Level Up” was recently certified platinum with over one million equivalent units sold. The upbeat track is lifted from her latest album, Beauty Marks, which is available now. The album was released on CiCi’s independent label Beauty Marks Entertainment.
Ciara will support Beauty Marks later this fall with a mini-tour that kicks off on September 13 and wraps up on October 4.