Though expectant mother and global superstar Kelly Rowland served us all “Coffee” back in April, she managed to have fans going “Crazy” for more new music. That said, the singer/songwriter has just released a new song that is a distinct shift from the highly-caffeinated brew of Afrobeat and R&B on the previous track.
Truly owning her rightful place on the dance spectrum, Rowland intertwines her commandingly erotic tone over a sleek, pulse-racing instrumentation, produced by Ricky Reed, to illustrate how much of a fiend she is for the love of her man. And while it may have not been intentional, she hints at two Beyoncé’s song references; one being from the Everything is Love album.
“Crazy,” co-written by Theron Thomas and Tobias Wincorn, is the newest track to arrive from Rowland untitled follow-up to 2013’s Talk a Good Game. In 2019, she dropped a three-track EP and collaborated with Ciara (“Girl Gang”).
When describing the direction of her next project, Rowland told fans on Instagram in 2018 that it won’t sound like anyone else but herself.
“I promised myself for this record I’m not writing anything that could go to any other young lady who sings R&B — with all due respect,” she said. “I just wanted it to be very personal. And I want it to be more organic and honest. It’s some stuff I decided to talk about on records that I even shocked myself that was like word vomit that I’m saying. I allowed myself to be vulnerable. I allowed myself to be a real human. It feels fantastic and I’m very proud.”
On October 23, Rowland will star in the Hulu original film Bad Hair. The following month, on November 28, she will make her return to Lifetime for Merry Liddle Christmas Wedding, the sequel to Merry Liddle Christmas.
Stream “Crazy” by Kelly Rowland below.
