Directed by Cliqua, the video follows The Weeknd under the command of high authority, guiding him to a white radiance or seemingly a transition between life and death.
But before that, he wakes up from a brief epileptic episode on a dance floor and gets carried away to torture wheel by hooded individuals. You’ll have to watch the video to see what his fate is next.
Dawn FM arrived days after it was surprisingly announced this month. The Weeknd’s follow-up to his 2020 release After Hours features appearances from Quincy Jones, Lil Wayne, Tyler, the Creator, Oneohtrix Point Never, and Jim Carrey.
The Weeknd is scheduled to promote his new album on his After Hours Til Dawn Stadium Tour sometime this summer. However, no dates have been revealed yet.
Watch The Weeknd’s video for “Sacrifice” below.